When you’re uploading designs to Etsy, or any marketplace, it’s always tempting to breeze through the submission process. You’re all ready to get your designs up and selling as soon as possible and there’s often multiple steps; that can be really time consuming and even annoying, we get it.
Tagging is one of the steps that is always a part of this process. Many shop owners throw in a few random tags with little thought or even attempt to skip this step entirely. This can have detrimental effects on your sales potential.
Think about it. Etsy is a huge marketplace and there’s one primary way for people to find you: search results.
Even if your designs are amazing, if you don’t rank well in several searches, odds are your shop will remain undiscovered.
Tagging is the answer! This often overlooked step is the one that can take you from zero to hero and from a small shop to a thriving business!
A critical step in improving your shop’s search ranking is to find the best possible words to describe your shop and your items. Think like a shopper: What words would you search when looking for your products or shop? It’s helpful to think of all of the possible words that can be used to describe the same thing: your product. For example, you might tag your custom invitation listing with something like “editable”, “customizable”, and “personalize”. Use all three tags even though they mean almost exactly the same thing to capture as many different types of searchers as possible.
Need more help? Ask yourself these questions to help brainstorm!