Design Principle #6 – White Space

“White space is the art of nothing” – We have no idea who said that but it wasn’t us so we put it in quotes. But it encapsulates this week’s post about white space perfectly, don’t you think?


White space is the absence of text and graphics. This can also be referred to as negative space and therefore, doesn’t actually have to be white. White space can be whatever color the background is. 🌈

The basic rule of thumb is that the more white space, the more clean, sophisticated, modern and organized the design feels. Content immediately becomes easier to digest and feels more organized. Less is more, people!

Lack of white space is another huge beginner designer mistake we see all the time. If you’re someone who likes to over-design, keep this in mind while you’re working! It will have a HUGE impact on your design aesthetic.



When Designing, think Apple

Who is the KING of design? Most would say Apple. They also happen to be the king of white space. Coincidence? We think not. The key here is just to not put un-needed fluff in your design just because you feel like you need to design every corner of your graphic. Whitespace IS design, so leave it be if you can!



Once again, thanks to Mariah Althoff for the tips and if you have any questions, feel free to find us on social media and reach out, we love to hear from you!