Design Principle #5 – Contrast

Another Thursday, another design tip! 🌸 This week we’re talking about the importance of contrast as a design principle to really WOW your clients and make your designs stand out from the crowd!

An easy tip to remember is that if two items are not exactly the same, make them different. And it most cases, make them really different (while still keeping them within the same visual theme, of course). This creates more interest on the page and makes certain elements stand out among the rest. This also creates visual hierarchy, which aids in the organization of the graphic (we’ll get to hierarchy soon don’t you worry. 😉)




Another reason for creating an asymmetrically balanced font pairing is to also use this principle of contrast. By choosing one dominant and one subtle font to pair together, you’re creating contrast that visually differentiates one from the other. This makes headings stand out from body text and allows the brain to pick out the important pieces of information. This also works by using the same font for both headers and body text but using a bold version for the header text and a thinner version for the body text.


By using contrasting colors, you’re able to make certain design elements pop in relation to others. If you have text in a red box next to text in a gray box, the text in the red box is naturally going to stand out because of the contrast created by the two colors.



Once again, thanks to Mariah Althoff for the tips and if you have any questions, feel free to find us on social media and reach out, we love to hear from you!