Design Principle #2 : Proximity

Another Thursday, another design tip! 🌸 This week we’re talking about the importance of proximity as a design principle to really WOW your clients and make your designs stand out from the crowd!

Proximity is when you group related items together so that it is visually clear they’re related. This helps create organization within your graphic which causes information to be remembered more easily. Our brains love organization, so when a graphic is organized appropriately, it’s both visually appealing and easier to consume.

Proximity also makes white space feel more organized, and therefore more balanced. (See how these are all starting to relate?)

 

Typography
Grouping together related text is HUGE in making your graphic easier to consume. Make sure related headers, sub-headers, and body text are all grouped together accordingly so that it’s super obvious that they’re all talking about the same thing.

Imagery
Grouping imagery closely with related text will again make your graphic easier to consume and also easier to remember. Because so many of us are visual learners, grouping imagery with related text makes us much more likely to remember the information associated with it.

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Once again, thanks to Mariah Althoff for the tips and if you have any questions, feel free to find us on social media and reach out, we love to hear from you!