Design Principle #1 : Balance

Do you want to take your graphics to the next level to stand out from the competition? Following these simple design tips will seriously put you miles above the rest and bring you new clients and business!

We’ll be releasing new design tips every Thursday so keep an eye out, and show us your finished work with the hashtag #printsoflove , we love seeing your successes!


Your graphics need to have a sense of balance. This isn’t to say that each side needs to be perfectly symmetrical, but the amount of visual weight on each side should feel cohesive and intentional to create this feeling of balance.

Visual weight can be determined by three different design factors:

Color: Bolder, brighter colors carry more visual weight than softer, lighter colors.

Size: The larger the design element, the more visual weight it has.

Thickness: Thicker lines carry more visual weight than thin lines.

Using these three factors you can create two types of balance:

Symmetrical and Asymmetrical

Symmetrical balance is when the visual weight is distributed evenly between both sides of the graphic

Asymmetrical balance is when visual weight is intentionally and thoughtfully unequal between the two sides. In these scenarios, you’re often using white space as visual weight to balance the other side of your graphic.




Font pairings rely almost completely on asymmetrical balance. Pairing one dominant font (like one font that’s bold or draws more attention like a brush font or calligraphy font) with a more subtle basic font (like Helvetica or anything that feels more simplified) will create a perfect font pairing by using asymmetrical balance to your benefit.

You can create either symmetrical balance or asymmetrical balance to produce an effective color palette.
Symmetrical color palettes will use colors that all seem to have the same brightness or intensity – and therefore each carries an equal visual weight. They should all feel like they cohesively work together without drawing attention to any one color in particular.

An asymmetrical color palette will typically use one or two colors that dramatically stand out among the others. For example, using a black, white and red color palette creates an asymmetrical balance because the red takes the majority of the visual weight but is balanced out by the addition of black and white colors it’s paired with.

White Space
White space, or the amount of negative space where no design elements take up room, is a design element in itself. You can use white space to balance out your design.

Completely filling your page with crap won’t help balance your design, in fact it makes it feel unprofessional and overwhelming. Use white space as a design element in itself because it too has visual weight. You can do that by either creating an equal amount of white space on each side of your graphic in order to give it a symmetrical balance or by using a large amount of whitespace on one side to balance out the design elements on the other in order to use an asymmetrical layout.

Either way, white space is your FRIEND. Use it as much as you can!

Let us know what you think in the comments below and a huge THANK YOU to Mariah Althoff for the design tips!