Design Principle #1 : Balance

Do you want to take your graphics to the next level to stand out from the competition? Following these simple design tips will seriously put you miles above the rest and bring you new clients and business!

We’ll be releasing new design tips every Thursday so keep an eye out, and show us your finished work with the hashtag #printsoflove , we love seeing your successes!

PRINCIPLE #1 – BALANCE:

Your graphics need to have a sense of balance. This isn’t to say that each side needs to be perfectly symmetrical, but the amount of visual weight on each side should feel cohesive and intentional to create this feeling of balance.

Visual weight can be determined by three different design factors:

Color: Bolder, brighter colors carry more visual weight than softer, lighter colors.

Size: The larger the design element, the more visual weight it has.

Thickness: Thicker lines carry more visual weight than thin lines.

Using these three factors you can create two types of balance:

Symmetrical and Asymmetrical

Symmetrical balance is when the visual weight is distributed evenly between both sides of the graphic

Asymmetrical balance is when visual weight is intentionally and thoughtfully unequal between the two sides. In these scenarios, you’re often using white space as visual weight to balance the other side of your graphic.

 

 

 

Typography
Font pairings rely almost completely on asymmetrical balance. Pairing one dominant font (like one font that’s bold or draws more attention like a brush font or calligraphy font) with a more subtle basic font (like Helvetica or anything that feels more simplified) will create a perfect font pairing by using asymmetrical balance to your benefit.

Colors
You can create either symmetrical balance or asymmetrical balance to produce an effective color palette.
Symmetrical color palettes will use colors that all seem to have the same brightness or intensity – and therefore each carries an equal visual weight. They should all feel like they cohesively work together without drawing attention to any one color in particular.

An asymmetrical color palette will typically use one or two colors that dramatically stand out among the others. For example, using a black, white and red color palette creates an asymmetrical balance because the red takes the majority of the visual weight but is balanced out by the addition of black and white colors it’s paired with.

White Space
White space, or the amount of negative space where no design elements take up room, is a design element in itself. You can use white space to balance out your design.

Completely filling your page with crap won’t help balance your design, in fact it makes it feel unprofessional and overwhelming. Use white space as a design element in itself because it too has visual weight. You can do that by either creating an equal amount of white space on each side of your graphic in order to give it a symmetrical balance or by using a large amount of whitespace on one side to balance out the design elements on the other in order to use an asymmetrical layout.

Either way, white space is your FRIEND. Use it as much as you can!

Let us know what you think in the comments below and a huge THANK YOU to Mariah Althoff for the design tips!

custom printing for a custom need

 

A reason for Every Occasion

We all need to look for custom printing from time to time. But have you ever stopped to wonder how good the ending product is? the quality of a business card can either increase or decrease the level of interest among potential clients. You don’t want cheap looking business cards, you want high-quality business cards without paying a premium price. As a woman, are you really going to believe an apology if it comes with a cheap gas station card? probably not. As a possible designer looking to sell your Etsy designs to the perfect customer Or you’re parents just entered their  20th year of marriage looking to print anniversary invitations for that special day this weekend. From a four year olds Cinderella party, or something a little more professional.Prints Of Love Will deliver the printing you want, at a level of quality you deserve,  and a  price that fits into your budget.

 

Invitation printing

 

 

Invitation printing is just one of the many aspects people consider when they tie the knot. Words can’t explain how annoying it was typing print shop near me and having no clue whatsoever which one to take my wedding invitation designs to. Prints Of Love solves this problem for people all the time. We have companies like Amazon for things from groceries to leather jackets. Is it time people know about digital printing online? If  I had known about Prints Of Love when I had gotten married two years ago, invitation printing would have been a lot less stressful.  The problem was I wasn’t aware of any convenient print shops that I could take my invitation printing to without getting stuck in traffic and worse yet, had amazing invitation designs, but the possible print shops were as endless as the stars in the night sky.  Invitations are often one of the top four sources of conflict when planning a wedding. The guy wants cool wedding invitations to impress his friends, and the bride wants something different. Prints Of Love cant stop the disagreements completely, but at least now couples can save on fuel costs, and skip the possible traffic jams. Everything can now be finalized in the comfort of their own home.

Batman Wedding

My Batman Wedding Designs

When I was young, my friends and I would get together and plan our weddings. It was so fun to imagine what our invitations would be like. how they would look and who would design them. We would draw up an invitation design and discuss our color themes.But every time, I kept designing a Batman invitation. Everyone thought I was joking, but I really wanted a Batman-themed wedding. But I didn’t want total geeky kind of Batman because then it became less of a wedding and more of a birthday party. I wanted elegant Batman. I had some amazing friends who told me yes I can do a Batman wedding. It’s my wedding! So before I ever even knew who I would marry, I got to planning. Luckily, when I did find the right guy, he was totally on board! We did the colors gold, black, midnight blue, and silver. The bridesmaids were in masquerade dresses and all had lace bat masks. We did a batman waltz with all the bridesmaids and groomsmen, where we compiled the Batman themes from over the years and put it into a 3/3 tempo. We had an ice sculpture of the Batman logo with our names carved into it. We did a picture of us with Batman masks on a rooftop. The cake was black and gold with a city designed onto it. The backdrop to the whole wedding looked like a dark city! Every chair had the gold or black sash with a Batman logo tying it in the back. It all looked amazing. We had guests show up at the reception in their Batman clothing. I got exactly what I wanted, an elegant Batman wedding. It still looked charming enough to be a wedding, but you could see the Batman fan shining out in every piece of the wedding. It was an amazing day and I wish I could relive it all over again. Although planning was tough it all worked out. If you need help designing your invitations you can click here. Or if you already designed yours print them by clicking here. It’s your wedding make it yours.

Increase Sales Of Your Etsy Designs

Increase Sales Tree

Increase Sales Of Your Etsy Designs

If you are using a platform like Etsy to promote and sell wedding invitation designs, baby announcements or other creative designs and want to take your sales to the next level, then start promoting quality printing services that has the same high quality as your design. Printable wedding invitations and other design downloads are a lucrative market and here are a few things that you can do to increase your Etsy designs sales:

Branding Your Shop Is Key

Especially on Etsy, maintaining a consistent feel of your brand and the entirety of your profile is very important. One of the best ways to promote your Etsy shop is with the presence of your logo. We recommend spending time focusing on creating a professional and creative logo and incorporating it into as many aspects of your profile as possible. Visibility of your logo will increase Etsy traffic onto your profile and allow customers to associate your brand with your quality designs.

Another great way to ensure the shopping experience is visually pleasing for your customers is by matching the quality of your Etsy designs with a quality header image. By matching the quality of your custom invitations with the feel of your brand, you will increase your Etsy sales and build a brand that is consistent and reliable.

Brand recognition is so important. Differentiating yourself from your competition will ensure that your customers will continue doing business with you. Make your logo and header image something people will remember!

Focus Beyond The Sale

In order to build your Etsy designs into a strong brand you must deliver consistent quality to your consumers. The key word here is delivered. We believe that the final product is as important as the invitation design itself. You need your custom invitations to reach their full potential. Some important things to consider when delivering your Etsy Designs are file type, paper type and formatting details such as bleed lines.

File Type and Formatting

With the significant effort that goes into making each custom invitation perfect, the final product must mirror exactly that. It is not at all uncommon for files to be sold in RGB color mode only to experience a color shift in when printed.  All files are automatically printed in CMYK mode so save yourself the trouble and only sell Etsy designs in CMYK mode.

It is also important to realize that when printing invitations you should always allow for an extra 1/8” margin to account for what will be trimmed off. Customers will have a much better experience if you’re custom invitations are delivered print ready.

Paper Choice for Printing

When a customer chooses your etsy design for their invitation printing, it’s important to have some knowledge of the different types of paper they will have to choose from.  If you know what paper would look best with your design, you can recommend the best option which will give the customers a much smoother custom printing experience. What does this mean for you? These customers will refer their friends to your company as well as choose your custom designs more because of how effortless their process was.  Sounds pretty amazing right? Here is a list of the current paper types Prints of Love uses:

Gloss: A smooth and shiny look that is perfect for cards and invitations using photos.  The glossy look will make the colors and photos especially, more vibrant.

Matte: A classic white clean paper that is one of the most popular types for Prints of Love! If the customer wants something simple and the design to attract eyes, this is a great option to use!

Kraft: A brown rustic colored paper that’s perfect for the person who wants something unique! Be careful though! If a customer is interested in this paper, the colors in certain designs could be altered because of the paper color.  So if a customer wants to use kraft paper, it would be a great idea to either: 1) recommend a design that would work for that paper or, 2) recommend a different paper type.

Linen: A white paper with a unique woven texture that adds just that extra oomph to an invitation design.  It’s great to use when Matte is too simple, but Gloss is too much.

Recycled: At Prints of Love, we focus on trying to be as green as possible! That is why we offer a Recycled paper that is made from 100% recycled paper! The paper may not be perfectly white because of potential specks, but it will sure make a perfectly warm heart!

*Did you know? For every order you place, Prints of Love plants a tree in your name. We are proudly an official Reforestation Partner with our friends at One Tree Planted! Let’s make the world a much greener place.

Silk: A high-quality paper with a silky-smooth texture added to the top coating. This makes designs pop out and look even better!

Being able to provide customer recommendations before they go into the purchase will help make their custom design printing experience flow much easier.  This means more people will want that simple and easier printing process and will drive more loyal customers to your designs, increasing your etsy traffic and sales!

Design Promotion and Presentation

Another important way to promote your Etsy shop is to consistently use high-quality images of your design. A “good” image will never be enough for customers of Etsy – they must be absolutely amazing! A low-quality image can take away from the meticulous detail, vibrant colors and hard work that you have put into every unique piece of art that you create. Images have the ability to make or break sales of your custom invitations, printable wedding announcements or other Etsy designs.

Maximize the results of your images by tagging them with relevant titles that will stand out to customers searching for your specific and unique designs on Etsy. The superior visual appeal also has the power to attract those browsing similar items and can give your products the upper hand! You are selling creative art and who can appreciate visual quality more than your target market? This also means that you have a much harder crowd to please, so don’t drop the ball. Show potential customers that you are committed to quality– from the creative designs to the content and presentation details. Optimize the size, bleed lines and other details of your design to ensure the same quality when the final product is printed to add even more value for your customers.

Etsy understands the importance of perceived quality and has posted results of a buyer survey that shows 90% of shoppers rated quality of images as “extremely important”. More important than the cost of the item, shipping or reviews! If you are not stunned by your own image quality, then you need to step up your game. Produce amazing images and it will be well worth your investment when you increase Etsy traffic and take your shop and design income to the next level!

Make Additional Revenue On Printing

Maximize revenue on your designs! If you become a partner with Prints of Love you get 10% cashback whenever someone prints your custom design with us! For example, if someone printed 300 cards or wedding invitations, with a print total of $300, you would get 10% or $30! Talk about some extra cash! Check out our become a partner page for more details!

Wedding cards

 

If you need wedding cards for your upcoming wedding look no further than Prints Of Love. You know your to-do list is huge. Prints of love can’t solve all your problems but what they will what they can and will help you with is invitations. Stop wondering where to print your own invitations. Enjoy a sigh of relief, because Prints Of Love will take care of the wedding invitations for you. If you desire elegant bridal invitations, or you just want simple wedding invitation for your small, intimate wedding let Prints Of Love at least take care of those custom invitations and you get back to everything else on your to-do list. feel free to check out top Wedding trends for 2018 for ideas on your wedding invitations and let Prints Of Love help turn your fantasy into reality.